Sunshine-yellow pinafores with bear-face bibs; number-print dungarees in the duskiest pink; soft and cosy jumpsuits with rabbit-ear hoods: there’s no denying Bubble and Bear knows how to do cute. This chic online store combines the practical modernity of Scandi style with the idiosyncratic playfulness of Korean kidswear, turning unsuspecting toddlers into cuddly kittens and bouncing bunnies whilst still letting them be kids.
Bubble and Bear is the brainchild of Shereen Strachan, a London businesswoman with lifelong dreams of opening her own kidswear store. Inspired by the designs of fellow print-loving kids’ brands Hugo Loves Tiki, Tobias and the Bear, Tiny Cottons and Bobo Choses, Shereen launched Bubble and Bear in September 2017 with a little help from The Prince’s Trust (not forgetting the children at the nursery where she works part-time who helped her come up with the name).
A few months later and Bubble and Bear is thriving, with many lines already sold out and plenty of ideas in the pipeline, including pop-ups in North London and Hackney, collaborations with some of the world’s most innovative kidswear brands and a newborn line to bridge the store’s 0-6 month gap (items are currently available in sizes six months to five years) all planned for 2018. “We’re having a big change in the new year,” says Shereen. “So keep your eyes peeled!”