What?: This should be the worst thing ever. I don’t necessarily have anything against Myleene Klass, she seems like a perfectly nice woman, I just feel like a collaboration between Mothercare and someone who made her name on the 2001 series of Pop Idol should be emphatically awful. As it turns out, it’s amazing. Now in its tenth year, this super-successful line was born out of Klass’s desire for simple, contemporary childrenswear that lets kids be kids – presumably as opposed to tiny adultwear for babies, which I agree is very, very frightening.
Where?: For North Londoners there are Mothercare stores in Holloway, Wood Green and Brent Cross. There are a further seven across London and over 300 worldwide, or you can visit the website.
Discovery: I was in Mothercare buying something really boring like coverall bibs when I stumbled across this range. For me Mothercare epitomises that tired, depressing British high street vibe of which I tend to steer clear, but when I saw this I immediately wanted everything. I ended up buying a black jersey dress with a triangle print and a pair of grey leggings with eyes on the knees. Both have been met with admiration and jealousy in equal measure whenever Bab’s worn them – mostly from grown women who want to know why they don’t come in adult sizes.
Best Bits: Ridiculously cheap. Looks fresh, modern, cool and a lot more expensive than it is.
Worst Bits: You have to go into Mothercare to buy it. You have to admit to people that your child’s clothing was designed by someone who used to be in Hear’Say.
Price Range: Expect to pay £5 for a bodysuit or double pack of socks, £8-12 for leggings, sweatshirts and dresses, up to £18 for a set and up to £28 for a snow suit.
Would We Come Again?: Yess. We’ve already stocked up on some spring/summer bits.
Bab wears dress and leggings by My K by Myleene Klass for Mothercare, A/W 16/17 collection
bablands.com 