I’d love to say I’ve just discovered this awesome new kids’ shop that no one else has ever heard of, but I’m late to the party with this one – as in seven years late.
Babu commandeered a wooden dolls’ pram and proceeded to parade around the shop smashing into everything with it.
You don’t actually have to trek to E17 to discover Word’s wares, but the bricks-and-mortar store is so pretty you might want to.
I just loved the idea of seeing all of those beautiful prints together, in the same way you’d look forward to an art exhibition.
The shop’s owner is possibly the friendliest person we’ve ever met, and chats away to me with Babu on her lap while I browse.
Don’t ask why it’s named after the revolting milk pudding you get with school dinners.
Not your average kids’ shop by any means – and definitely one to bear in mind when you’re in the market for something a bit special.
As parents of preschoolers we’re the ones who are going to be reading the books, so we might as well pick ones we’re all going to appreciate.
I’d always imagined Liberty’s kidswear department as a land of heirloom Christening gowns and smocked floral frocks with matching knickers.
The toy selection is small and so covetable the idea of collecting the whole lot doesn’t feel entirely unreasonable.