You don’t actually have to trek to E17 to discover Word’s wares, but the bricks-and-mortar store is so pretty you might want to.
Accessories
Berlin is about as child-friendly as European cities come and it didn’t take long to work out where all the cool kids hang out.
Don’t ask why it’s named after the revolting milk pudding you get with school dinners.
Not your average kids’ shop by any means – and definitely one to bear in mind when you’re in the market for something a bit special.
Adam, AKA Bab Dad, has lived in Hampstead for two and a half years. He’s a doctor and dad to Bab, 2, and Margot the cat, 3.
While the Miffy Museum will likely dominate your day-trip to Utrecht, this underrated city is packed with toddler-friendly delights.
Soak up some Dutch culture in one of the city’s family-friendly museums, refuel with coffee and a kaastosti at one of its chic play cafes and fill your suitcase with locally made treasures from one of its many stylish kids’ boutiques.
I’d always imagined Liberty’s kidswear department as a land of heirloom Christening gowns and smocked floral frocks with matching knickers.
Stephanie Patel is currently on maternity leave from her job as a GP. She has lived in Parsons Green/Fulham for 15 months and has a nine-month-old daughter called Lily.
Aleksandra Kingo is a photographer and director working mainly in fashion and advertising. She has lived in Haggerston for four months and in the wider area for several years, and is mum to 22-month-old Leon Gabriel.