The real genius of this haunt is its substantial play area, thoughtfully devised kids’ menu and exciting programme of activities
Toys
While the majority of what’s on sale mirrors the big-sister store, this bright, airy space feels a better fit for this modern brand
The brand’s own-label tops are simple but awesome with their bold prints and various colourways
As a Londoner (or even a non-Londoner), one can’t help but find the history of city’s transport system endlessly fascinating
This Covent Garden store sells books, toys, clothes, stationery and homeware, and is a haven for Jansson fans of all ages
SNUG consists of soft(ish) plastic shapes that can be fixed together to create tunnels, trampolines, slides and dens
Everything is beautiful and quirky, from the ballerina cat dolls to the brilliantly nuts framed Playmobil wall art
Th NMM is bursting with things to do, from the interactive Great Map to the outdoor play fountain and term-time Play Tuesdays
The Mudlarks gallery features a multi-level soft-play area, a building zone, a Docklands train set and a water-play table
On sale is an adorable edit of toys, clothes, books and nursery decor, with many pieces sourced from hard-to-find brands
