Babu commandeered a wooden dolls’ pram and proceeded to parade around the shop smashing into everything with it.
You don’t actually have to trek to E17 to discover Word’s wares, but the bricks-and-mortar store is so pretty you might want to.
I just loved the idea of seeing all of those beautiful prints together, in the same way you’d look forward to an art exhibition.
The shop’s owner is possibly the friendliest person we’ve ever met, and chats away to me with Babu on her lap while I browse.
Don’t ask why it’s named after the revolting milk pudding you get with school dinners.
Not your average kids’ shop by any means – and definitely one to bear in mind when you’re in the market for something a bit special.
From child-led playgroups to parent-focused gigs; lively mummy-and-me yoga classes to calm, childcare-inclusive mothers’ retreats – we give you the definitive, tried-and-tested top 100 activities for little Londoners and their adults.