Everything is so stylish it’s borderline ridiculous, plus I love kids’ shops with play areas, even if they’re too nice to use
Online
What?: London-based chain of boutique charity shops all beautifully designed and curated to create a thrift-store experience like no other. Expect top-notch, barely used baby equipment, lightly loved picture books, high-end toys and rails chock-full of quality designer and high-street clothing
Modern furniture, textiles, wall art and cartoon softies designed to look as good outside the nursery as in it
What?: For one weekend only, silly-cute online boutique Greenberry Kids set up shop in Hampstead’s adorable Maison Auguste. The result? A cacophony of enraptured coos and squees as visitors lingered over rails filled with Monbebe bunny bonnet-and-babygrow sets complete with ears and fluffy tails
This is not a just shoe shop, it’s a cool kids’ superstore selling all manner of toys, games, decor, clothing and books. And shoes.
Be prepared for the potential wallet-battering a trip to a Fancy Kids showcase might precipitate
Well-designed, lavishly illustrated books are dreamily displayed on clean white tables and shelves for optimum perving
Expect comfy-cool clothing designed to endure childhood and accessories you’ll coo over in a silly high-pitched voice
While the majority of what’s on sale mirrors the big-sister store, this bright, airy space feels a better fit for this modern brand
The brand’s own-label tops are simple but awesome with their bold prints and various colourways