Shop for tiny treasures at Highgate’s small but perfectly formed Not So Big

Not So Big is now permanently closed but you can still shop online at

What?: Petite boutique stocking a stylish selection of designer kids’ goods. Named after Roald Dahl’s imaginary crocodile, this dinky Highgate favourite stocks fashion-forward clothing for newborns to teens, with covetable labels including Spanish brand Bobo Choses, conversational print master Mini Rodini, muted-hue maven Tocoto Vintage and Dutch casuals label Imps & Elfs. The matchbox-sized store also offers a small selection of footwear from brands such as Bobux and Saltwater Sandals, luxury bunny toys by Maileg and party accessories from Meri Meri.

Where?: Highgate High Street. Archway and Highgate (Northern) stations are both around a 13-minute walk away.

Price Range: From under a tenner for a cute pack of hair clips to £350 for a Woolrich winter parka. Toys cost between £20 and £40.

Best Bits: The shop is adorable and the selection is perfect. The sale is also absolutely brilliant with loads of massive reductions.

Worst Bits: There is barely room to swing a cat, let alone park a beast of a buggy, and the steps down to the changing rooms are about as pram-friendly as a Slip N Slide on a volcano.

Did We Buy?: We picked up a My Little Cozmo mustard vest and top in the sale for £15, down from £39.

Would We Come Back?: The sale is so good I’m tempted to grab a few more bits off the website for the autumn. We will definitely be back (with the more compact buggy) the next time we’re in the area.

Bab checks out the cute accessories selection at Not So Big, Highgate