What?: Having followed this brand on Instagram for a good few months while completely oblivious to the fact that they have a bricks-and-mortar store five miles from our flat, we finally twigged when they advertised their three-day in-store warehouse sale and eagerly went along in the hope of bagging some bargains. Scandi Mini’s stock nails that Insta-worthy Nordic aesthetic that most of us can only dream of for our children’s wardrobes and bedrooms. It’s a covetable combination of monochrome minimalism and bold eclecticism, peppered with quirky animal motifs, cool conversational prints and a nagging sense that you’re nowhere near cool enough to own any of this stuff.
Now in its seventh year, Scandi Mini stocks an impressive 175-plus Scandi and Scandi-inspired brands whilst still managing to feel tightly curated, thanks to the expert eye of its Swedish founder and owner Gabrielle Spång. Favourites include designer kidswear labels Mini Rodini, Bobo Choses and Bang Bang Copenhagen, stylish nursery names such as Miniwilla, Ferm Living and Numero 74, and luxury toy brands including Noodoll, Maileg and Main Sauvage, but they are really just a drop in an ocean of enticing names. The fairly dinky Brook Green showroom holds just a limited selection of the shop’s full offer, which can be viewed in all its glory on the shop’s cute website, but it’s still a beautiful showcase for what is undoubtedly one of London’s best kids’ boutiques.
Where?: Scandi Mini is on Blythe Road in Brook Green, a seven-minute walk from Kensington Olympia (Ginger) station, 12 from Hammersmith (District, Circle, Piccadilly, Hammersmith & City) and 13 from Shepherd’s Bush (Ginger, Central).
Price Range: The warehouse sale that was on when we visited was bloody brilliant, with up to 80% off full price making many items absurdly reasonable. Non-sale prices, however, can be a bit steep. Worth it though.
Best Bits: Everything is a best bit, which becomes a worst bit when you realise that you’re unable to: 1. choose what to buy and 2. buy everything.
Worst Bits: If you love Scandinavian style then there are no bad bits.
Did We Buy?: We bought a hand-knitted cat from Severina Kids for half price in the warehouse sale.
Would We Come Back?: Try and stop us.
Bab browses the warehouse sale outside Scandi Mini, Brook Green.