Becky Epton has lived in Bethnal Green for just under a year, having previously lived in West London. She is mum to Florence, aged almost four, and works as a Marketing Manager at the BBC.
I’ve learnt the hard, breaking-my-neck-tripping-over-the-crap way that less is more where kids’ stuff is concerned.
Sarah Bruegger is a freelance Digital Content Consultant and founder of local parents’ events series East Sleep Repeat. She has lived in Hackney for more than five years and has a 10-month-old daughter called Ella.
This new generation of music-loving parents won’t be fobbed off with naff kids’ discos with their PG playlists and parent-placating bars, and why the hell should they?
Cool doesn’t really come into the equation when you’re all just trying to get through the morning tantrum-, shit- and injury-free.
The store offers a monstrous selection of edibles, from salts made from tears to conserves made from bodily fluids.
Expect comfy-cool clothing designed to endure childhood and accessories you’ll coo over in a silly high-pitched voice
I can think of no better way to spend a Saturday than eyeing up Nordic newborn knitwear and organic cotton teepees
The brand’s own-label tops are simple but awesome with their bold prints and various colourways
There’s more than enough stuff to keep them occupied while you work through your existential crisis